My brief was to create a personal brand including a monogram, visual marque, wordmark and a set of brand guidelines.
One of the first tasks was to create a monogram for my brand. I challenged myself to sketch out 100 different iteration in a time frame, this was a fun but challenging task but it got my ideas flowing!
I wanted my monogram to have a concept behind it with meaning that meant something to me and what I want my brand to stand for. there were a few possible outcomes and connects of the monogram that I liked and wanted to carry forward further.
I sketched out these concepts some more and I talked about their meaning over on my blog! I wanted to take these ideas further as I still was undecided.
I was unsure of what route to go down with my monogram as I liked a lot of my ideas and concepts. I decided to experiment on adobe illustrator and see how they looked on screen.
Next up was the Wordmark and I wanted a font that would compliment my monogram. I wanted something creative and fun. I began sketching out a few of the fonts that I liked and I then narrowed it down.
I decided one Poiret one but soon discovered I would need to alter the G so it matched my monogram, this change brought a nice cohesion to both my monogram and wordmark.
Next was the visual marque and for this I found the experimentation very freeing! to get some inspiration I jotted down a few words I wanted my brand to be associated with and I sketched out images that I felt matched that word.
I wanted to tie in the symbolic meaning of my monogram into this visual marque so I decided to sketch out some possible outcomes including the infinity symbol.
The process- this is a step by step image of how I created this shape on Illustrator.
I experiemented with the thickness of the line and also colours.
